Rebel Sport appointed Kyly Clarke as the face their brand in February . The wife of Australian cricket captain, Michael Clarke (also an ambassador), she was chosen because “it’s about time we had a female ambassador associated with sport,” Rebel’s managing director Erica Berchtold told Fairfax.
Reaction on social media was immediate. Fellow women’s sport advocates, as well as high profile athletes, were upset a sportswoman wasn’t chosen and wasted no time in letting Rebel know.
“It’s about time we had a female ambassador associated with sport” RT if you think this should be a SPORTSWOMAN! #WomenInSport
— Sport For Women (@SportForWomen) February 26, 2013
Sensing an opportunity to promote women in sport and perhaps alleviate a little of Rebel’s pain, I had a chat with Ms. Berchtold and we agreed there was scope for Rebel to better support Australian sportswomen.
I’ve since been working with them to produce in-depth profiles of women from a variety of sports and you’ll be seeing those up on their website any day now.
You’ll also see Kyah Simon, Keesja Gofers and Jo Brigden-Jones alongside Sam Burgess and Marc Murphy in the 2013 Rebel Sport Christmas catalogue.
I’m glad to see a brand like Rebel Sport is open to dialogue and is now actively working towards promoting women in sport. Who’s next??